March and April are key months for online bookmakers, with the Cheltenham Festival and the Grand National both taking place.
Google lifted the curtain on its latest developments at the I/O conference last week, but what do the big announcements mean for the search industry?
Our first SEO update of 2021 covers Google's new FAQ page, a reminder of the December 2020 update and, the return of the request indexing tool.
In recent weeks, video content has been noticeably absent from many Google search results – except for content hosted on YouTube and a handful of other major information brands. We take a look at what this change means for branded video content.
High-ranking content isn’t always the highest quality content. However, browsing the top search engine results pages (SERPs) for anything from recipes for your favourite dish to a how-to guide for cleaning the patio will reveal a few things about the way such content is created and curated.
As the pace of change in the digital world outpaces that of large organisations, the role of the Digital Guardian has become more important than ever. However, the chances are that your organisation doesn’t yet have one.
Almost a year on from Matt Cutts’ announcement of plans to ‘clean’ the loans SERPS, we took a look at just how effective Google's attempts to tackle the market have been.
Google lifted the lid on Hummingbird last week, but what exactly does it mean for web marketers - and is this animal as fearsome as Panda and Penguin?
Thousands of hours of content are posted to YouTube every second. It’s an incredibly competitive space, so how do you ensure that your content stands out from the crowd? Here are five fundamental steps to giving your content the best possible chance of success.