Google has been accused of 'burying' TripAdvisor and Yelp in search results, after the two review sites seemed to disappear from search results.
SEO has become much more considered, much more focused on the needs of the end user and, ultimately, much more of an embedded marketing discipline.
We take a look at Google’s latest development in featured snippets, which is designed to address multifaceted search queries.
Stickyeyes Account Manager Scarlett Whittell discusses five key challenges that she believes marketers are facing - and will continue to face inn 2020.
How hard is your content working to support your digital strategy? Find out with our free Content Optimisation Tool.
Brands invest significant levels of resource in creating content that they believe will engage their audiences and drive positive returns on investment but, much of this content goes ignored, undiscovered and unloved. Why is that?
Facebook advertising has been under the microscope, and the social network is making some big changes as it looks to ensure that brands are getting full value from their campaigns.
A quick scroll through anyone’s personal Facebook feed shows how dominant video has become. This is why nearly every social media platform is putting their prime focus onto video and why Facebook Live is in the midst of a mass marketing push.
The days of sending out a press release and waiting for the coverage to roll in are gone. It’s safe to say for our generation, PR has become much more complex than ever before.
We are delighted to announce that we will be an official partner at next week’s Webit Congress, which takes place in Istanbul.