Reports suggest that Google is reducing the number of occasions that it shows a video or image carousel in the search results. So what is going on, and why?
Just what is making content marketers tick in 2018? Our friends at Zazzle Media found out in the latest edition of their State of Content Marketing survey.
Brands spend huge resources perfecting their brand image and proposition but all too often, if gets lost in translation.
Social media has grown to be one of the key channels for retailers during the Black Friday period, but ecommerce brands are taking very different approaches to capture consumers in this crucial period.
Stickyeyes Earned Communications Director, Katie Fincham, joined The CMA panel on Women in Content to celebrate International Women's Day 2021. Alongside amazing speakers from Bloomberg and SevenC3 who produce Sainsbury’s magazine brand, Katie spoke about the power of connections and embracing change alongside eight other things she's learn in a decade in content marketing. Catch up on the event and read Katie's thoughts.
We are delighted to learn today that we have been nominated for 12 awards at the European Search Awards.
Google has introduced an update to the travel market that puts a huge amount of its own content at the top of the search results, but this growing trend has the potential to affect every brand in every industry.
The reach of your content on social media is falling, and search engines are now answering the same questions that you used to answer. We look at why that is, and what you can do to overcome the algorithms that are hiding your content form your audiences.
There is no reason to fear the creep of automation coming to paid search. Instead, we should embrace it so that we can do what we humans do best – come up with incredible paid search strategies.
Your current content can play a pivotal role in your future strategy. Find out whether your content is working for you by performing a content audit.