YouTube has long been the home of “how to” content, with amateur bloggers and vloggers using video content to highlight useful and inspirational ideas. But Stickyeyes’ James Pierechod believes that the ‘how to’ video is evolving how we use YouTube (and the wider web) to find and consume information.
A slightly different feel to horse racing this year as the crowds follow the races online and on TV but, with Cheltenham and the Grand National driving a huge volume of bets as well as acquisition of new customers we examine who is leading the search results? We take a look at the data as part of our monthly series on SEO visibility in iGaming.
With Google's Rich Results Test moving out of beta, thumbnail images being tested in the SERP's and Twitter being removed from Google's results pages momentarily, August has already been a very busy month for the search engine. Catch up on the latest SEO news, now.
As the boardroom increasingly calls for greater efficiency, effectiveness and transparency from marketing, too many marketers are actively engaging in practices that defy those demands. It’s time for a model to change that.
Price comparison websites are squeezing out traditional financial brands online, taking more than 60% of all online traffic in the sector, according to the latest Stickyeyes Intelligence Report.
Earlier this month, Google announced its latest changes to Google Ads and, more specifically the phasing out of modified broad match modifier keywords. With more changes on the horizon we look at what actions you can take now to ensure your biddable media campaigns are in the best shape possible for the year ahead.
How are leading car manufacturers and automotive brands performing on Google Adwords? Our analysis suggests that they could be missing out on some key opportunities.
Huge thanks to Senior SEO Executive, Joe Potter, for keeping us up to date on the latest SEO news this year. He takes us towards Christmas with news from Google's John Mueller on BERT and exact match keywords, the YouTube algorithm and the announcement that Core Web Vitals are becoming ranking signals from May 2021.
Television schedules could soon be a ranking factor for Google searches, after a patent that links internet devices to television listings was granted this week.
If you have a multi-national business then it’s vital that you get your hreflang strategy right. With revenue and global brand reputations on the line, why are so many companies still getting in wrong?