Google’s recent ‘phantom’ update put content quality factors under the spotlight once more. With content now at the heart of search engine ranking algorithms, it is increasingly important for brands to understand exactly what constitutes “quality” content.
With the PPC industry experiencing a number of developments in the past year, Head of PPC Tony Booth looks at how advertisers can use these changes to their advantage.
Join our webinar, in conjunction with Smart Insights, on Wednesday 30th January 2019 at 10am (GMT) and find out why splitting paid and organic search isn't delivering the best returns for your brand.
Google used its 20th birthday celebration to unveil a number of new features – with a big focus on the user search journey and the content that they consume.
Audience based buying, pioneered and master by social media advertising giants Facebook and Twitter, has finally landed in the laps of paid search managers across the globe. It promises enormously powerful insight for ad managers.
We're thrilled to be returning from London with a rather lovely trophy acknowledging the team's work for print retailers, Solopress.
Stickyeyes Content Director, Danny will be presenting his content blueprint for serious SEO success on Thursday 15th June 2017.
It’s out with the old year, in with the new. We’ve seen a lot of change over the last twelve months, but what will 2017 bring? We asked our team for their thoughts.
Google has changed the way in which it delivers content from a mobile application, allowing users to effectively ‘stream’ an app to access its content. It means that users can easily navigate between web and app content, opening up more opportunities for brands to have their content discovered – particularly app-centric and app-only services.
Mike McDougall, Stickyeyes’ Head of Search, will present his views on creating a corporate culture that embraces digital technologies in a Webinar for TheMarketer magazine next week.