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Google gives Featured snippets a ‘reintroduction’

Google took the step of ‘reintroducing’ its featured snippets last week, as it announced a couple of big changes to the way in which answers are displayed in Google search results.

What did Google reveal about its algorithm to the US House Judiciary Committee?

Google representatives revealed some of the inner workings to the United States House last week, so just what did we discover?

Slots market still volatile, as brands achieve visibility despite poor content scores

With online slots being more of the most volatile search markets in existence, we take a snapshop of the current landscape and see who’s winning the search battle.

Gaming brands respond to Google’s HTTPS warning

Since Google announced it was factoring the use of HTTPS protocol into its search algorithm in 2014, many gaming brands have made the switch. But, what has been the effect on gaming sector search results?

A mobile friendly update is on the way, but don’t expect #Mobilegeddon 2.0

Google has announced that a mobile-friendly update is on the way, with the roll-out set to start in May.

Stickyeyes shortlisted for four Econsultancy Innovation Awards

Fantastic news to start 2011. The Econsultancy Innovation Awards shortlist has just been released and we’re delighted to announce that Stickyeyes has been shortlisted in four categories, the most of any entrant this year.

Why ecommerce brands need a clear mission for their Black Friday strategy

As competition becomes fierce and discounting puts the squeeze on margins, ecommerce brands need to think carefully about their mission for the Black Friday spending frenzy.

🐧 Why you shouldn't panic over Google’s latest Penguin update

Google announced last week that it has introduced a change to its Penguin 🐧 algorithm, making it a real-time part of their overall algorithm. Lots has been written about the update, but just what does it mean for your search visibility and is it a cause for panic?

Google Panda 4.1 & Facebook launches Atlas

We take a peak at Google's latest algorithm update, Panda 4.1, and take a closer look at Atlas, the brand new advertising service from Facebook.

Five questions your content marketing agency should be able to answer

Content marketing involves a collaboration of editorial, marketing, SEO, PR and social media specialists, who work together to get the best results for their clients. But in the abyss of content marketing agencies – who do you choose to create your content?