Many organisations rely on audience personas as a base for their content strategy, but do they actually give you the full picture about your target markets, where they are and how they consume content?
Missed anything in digital this week? Here’s a round-up of what you need to know.
Life at Stickyeyes is anything but “all work and no play”. In 2015 we’ve put our bodies (and our waistlines) on the line for some excellent causes, whilst putting on some superb events for all of our employees. Here, we look back at just what has seen Stickyeyes once again earn Best Companies accreditation.
Digital Minute takes a look at two big developments from Google this week, with warnings sent to webmasters about mobile compatibility.
Your brand is probably investing significant resource into content marketing, but are you able to realise the potential of that investment? It’s time to appraise whether your organisation is content-capable.
Changes to the way in which Google displays mobile apps in search results could make it easier for brands to get their mobile applications discovered.
Instagram and Vine are increasing their video limits – is this the end for short-form content?
As content-creators, we find ourselves in a very different sort of crisis as a result of the coronavirus. Stickyeyes Associate Content Director, Claire Cooke shares her thoughts on what brands and businesses should be doing to hone their messaging.
They say you either love it or hate it, but we can’t allow a few bad examples to ruin the business case for influencer marketing.
Our team explains how they’ve kept their creative juices flowing while we’ve been away from the office and how we’re improving our skills as a result.