Google Customer Match is coming, and it promises to make a huge impact on your PPC and display campaign. We’ve taken a look at what you need to know.
This week in Digital Minute, we’re looking at IBM’s latest idea to help brands make more from Twitter, as well as more Google mobile advice.
Amazon’s decision to launch its own social media network represents a significant attempt by the brand to take control of, and monetise, its own digital community.
With so many brands focusing heavily in content marketing, you need to make sure that your content is working as hard as possible. Here are five reasons why you could be undermining your investment in content marketing.
2016 hasn’t been a banner year for some of the big players in the online casino market. Coral, Ladbrokes and Betfair have all lost ground in terms of organic search.
While bingo brands in the UK are finding success on social media in terms of amassing volume, engagement remains something they’re having some trouble with.
In September, Google announced a ‘real time’ update, nicknamed ‘Penguin 4.0’. We look at the impact this recent update has had on the sport betting sector.
The phrase, ‘Content Marketing’ is likely to be a key agenda point in your weekly marketing meetings. But are you simply producing content, or are you making it work as hard as it possibly can to support your marketing effort?
We’re delighted to have received a double nomination for SEO gongs at this year’s DADI Awards.
Google looks set to change the way in which brands recruit for new talent, with the launch of Google for Jobs.