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iGaming SEO Tracker: Brands jostle for ‘online casino’ top spot but Grosvenor winning

Our analysis of the online casino market sees quite some change at the top. We take a look at 353 of the most commercially important non-brand keywords in the space as part of our monthly series on SEO visibility in iGaming.

Five techniques for optimising your Google Shopping campaign

Google Shopping Ads have grown to become an extremely effective way for ecommerce brands to get their products in front of their target customers but as competition intensifies, how can retail brands ensure that they are using their budget effectively, keeping CPCs low and margins high?

How to develop a customer-centric SEO strategy in 2018 [Slideshare]

Download the slides from our recent webinar with SmartInsights and BrightTalk and discover how you can leverage Google’s changing algorithm to deliver organic search gains.

What Chrome’s default ad blocker means for your ad campaigns?

Google has confirmed that the new version of its Chrome internet browser will come with ad blocking ‘as standard’, but what does this mean for your digital ad campaign?

How to develop a customer-centric SEO strategy in 2018 (Slideshare)

Download the slides from our recent webinar with SmartInsights and BrightTalk and discover how you can leverage Google’s changing algorithm to deliver organic search gains.

Taking a closer look at YouTube’s attempts to woo big brands

YouTube is on the charm offensive to brands, releasing a host of new ad features and tools that it hopes will win over (and win back) major advertisers.

How does Google judge quality content?

Brands are pumping out huge volumes of content, much of it based around the need to support their SEO strategy, but how effective is that content? To produce content that actually works in search, you need to know how Google judges quality content.

Stickyeyes Group becomes part of IPG Mediabrands

We’re delighted to announce that both Stickyeyes and Zazzle Media have today become part of the IPG Mediabrands group of agencies.

Stickyeyes scoops five European nominations

We were delighted to learn today that we have received five nominations for the 2015 European Search Awards.

Click And Collect collapses, and other stories you may have missed this week

Black Friday woes continue, Facebook takes a swipe at Google and the Reviews of 2014 roll in. This was the week in digital.