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Stickyeyes Group lands three nominations in UK Content Awards

We’re delighted to have been nominated for two awards at this year’s UK Content Awards.

From stand-up comedian to digital marketer: How insights from past careers can improve what we do

A door man, a journalist, and a stand-up comedian walk into a digital marketing agency. It may sound like the set-up for a corny joke, but as Stickyeyes has found, this description is more likely the formula for a growing and successful agency.

A deeper look at Google’s new YouTube ad policy

Google has recently changed its advertising policies for YouTube, and it is a move that has created enormous debate amongst brands and content creators. Simon Wilson looks into the changes in more detail.

Customers: How businesses can take advantage of Pokémon Go to catch ‘em all

Pokémon Go has taken the world by storm. Will Conboy and Jonathan Hemingway discuss why brands shouldn't dismiss this as some sort of fad, and instead embrace the concept and engage new customers.

Why YouTube has changed its policy on links - and what you need to do about it

YouTube has (quietly) introduced a new policy on linking from YouTube videos. Here's what it means for you, and what you can do about it.

Balancing volume and engagement for sports betting brands

The sports betting market is one that is heavily invested in the power of social media.

It is a marketer’s job to analyse data

A recent report claimed 64% of marketers don’t think it is their job to analyse data, but with so many brands struggling to generate the right results from their content marketing, and consumers getting more and more irrelevant content thrown at them, isn’t it time to make it your job?

'Stories' - the future of social media?

Fast-forward to April 2017 and Stories are now prevalent across the majority of social platforms, but what is a 'Story' and why should you care - this week on digital minute.

If a picture is worth a thousand words, why are you still using words?

One of the biggest frustrations that many digital copywriters come up against is a brief that doesn’t consider the power of imagery or clever design. In our latest blog post, Head of Content, Michael Hewitt, reveals the benefits of bringing your content to life.

Perfecting your user testing: How to get the result you need, rather than the one you want

User testing can have a huge influence on the success of your digital experiences, yet so many brands get it wrong. Matt Shields discusses the poor UX testing practices that could be telling you the wrong story.