Instagram is opening itself up to advertisers with the launch of a new API. But before you hand over your budget, there are a few things you should know.
The issue of net neutrality is back in the news, with regulators in the United States set to vote on whether to allow internet service providers to start discriminating internet data.
Stickyeyes will be presenting at iStrategy this week (30 Sept - 1 October) and as part of the event, we're explaining why CEOs now have to start taking responsibility for the digital marketing strategies of their business.
You've come up with a fantastic creative idea, only for it to be chipped away by stakeholder after stakeholder. What's left is a very different idea from the one that you were passionate about. So how do you prevent "idea dillution"?
There is no shortage of people queuing up to share a negative opinion on influencer marketing. But as this process progresses through its formative years, the way we approach it should not be any different to any other marketing strategy.
Digital advertising is set to account for half of all advertising spend in the UK in 2015, according to one research group. We discuss why that is, and why the UK is the first to reach that 50% landmark.
Reports have surfaced that Google is quietly testing sponsored video in search results. It’s a move that has serious potential for Google’s paid service.
Just what is making content marketers tick in 2018? Our friends at Zazzle Media found out in the latest edition of their State of Content Marketing survey.
Social media has grown to be one of the key channels for retailers during the Black Friday period, but ecommerce brands are taking very different approaches to capture consumers in this crucial period.
Google has introduced an update to the travel market that puts a huge amount of its own content at the top of the search results, but this growing trend has the potential to affect every brand in every industry.