Google has confirmed that it will start penalising websites that use so-called “teaser” AMP pages. Here’s why that matters for both brands and searchers.
Black Friday and Cyber Monday has fast become the key trading weekend for online retailers, and our data suggests that mobile is the key battleground when it comes to securing sales amid the post-Thanksgiving and pre-Christmas rush.
It's a small window of creative that could just make or break the success of your content. Our video designer James Pierechod discusses why the thumbnail is such an important part of your video content strategy.
March and April are key months for online bookmakers, with the Cheltenham Festival and the Grand National both taking place.
Google lifted the curtain on its latest developments at the I/O conference last week, but what do the big announcements mean for the search industry?
Many gaming brands follow the misconception that their customers will automatically fit into a very broad demographic bracket and in turn ignore the importance of understanding their audience.
A slightly different feel to horse racing this year as the crowds follow the races online and on TV but, with Cheltenham and the Grand National driving a huge volume of bets as well as acquisition of new customers we examine who is leading the search results? We take a look at the data as part of our monthly series on SEO visibility in iGaming.
As the boardroom increasingly calls for greater efficiency, effectiveness and transparency from marketing, too many marketers are actively engaging in practices that defy those demands. It’s time for a model to change that.
With Google's Rich Results Test moving out of beta, thumbnail images being tested in the SERP's and Twitter being removed from Google's results pages momentarily, August has already been a very busy month for the search engine. Catch up on the latest SEO news, now.
How do you ensure that you are getting the most out of each and every agency that you are working with and, more importantly, get them to work together in perfect harmony? Here are five key tips to ensure that all of your agencies are working for you.