B2B and B2C email marketing present their own list of challenges, and require their own unique approaches if you are to get the right results. Our Digital Consultant Emma Dixon shares her key tips.
When is ‘exact’ not exact? Well, that’s the question that Google has raised recently after announcing it is changing the way that it handles ‘exact match’ keywords.
Black Friday week has grown to be arguably the biggest week in the retail calendar but amid uncertainty on the High Street, retailers seem to taking a much closer look at the bottom line, rather than the headline discount.
Major bingo operators have lost as much as 56% of their organic non-brand traffic in the last 12 months, as lower-authority domains have taken search visibility with stronger propositions and mobile-friendly websites.
Can you have too many outbound links? What is the truth with canonicalisation? How can retailers better control how their products appear in search results? These questions and more are answered in this month's SEO round-up.
Google’s changes to the search results page layout aren’t reason to panic; they’re just a kick up the backside for digital marketers.
Google claims that user experience is an important part of the search algorithm, but just how well can Google measure this? Can a search engine rely on machine learning, artificial intelligence and algorithms to determine what makes a good (and bad) user experience?
Bing launches its robots.txt testing tool, Google makes in-store shopping easier and Google My Business updates reflect COVID changes. The latest SEO news covered in our monthly SEO round-up.
We’re delighted to find out that we have been shortlisted for the 2019 US Search Awards.
We are delighted to announce that we have secured two nominations at the UK Search Awards 2015.