In Conversation
How retailers and brands can prepare for Black Friday and Cyber Week sales like no other.
In 2020, the Black Friday and Cyber Week sales period will be like no other. The impact of lockdowns, severe questions over consumer confidence, the ability of the logistics network to cope with demand and the pressure on retailers to keep the tills ringing after the annus horribilis for the High Street all make this a unique kick-start to the festive spending spree.
How can email marketing stay relevant?
How does email marketing stay effective and relevant in the post-GDPR world? Jasmine Kendal and Hannah Loudon discuss what the future holds for email marketing and eCRM on In Conversation.
Friday Five
Five key marketing challenges - and how to fix them
Stickyeyes Account Manager Scarlett Whittell discusses five key challenges that she believes marketers are facing - and will continue to face inn 2020.
Perfecting your user testing: How to get the result you need, rather than the one you want
User testing can have a huge influence on the success of your digital experiences, yet so many brands get it wrong. Matt Shields discusses the poor UX testing practices that could be telling you the wrong story.
Digital Minute
Is Facebook re-entering the search advertising market?
Facebook has started testing search ads, as part of a new strategy to grow its advertising propeties. Digital Minute takes a closer look.
Is Google cutting down video and image carousels?
After investing heavily in promoting search carousels, Google appears to be cutting down the time that these search features appear.
Top 5
Top 5 findings from our Consumer Finance report
What are the big stories in the consumer finance market in 2015? We explore the top five findings of the Stickyeyes Consumer Finance Intelligence Report.
Top 5 tips for building your SEO Strategy
With mobile, content and social media forcing fundamental changes in SEO, just how do brands need to shape their approach to search engine optimisation?
Events
Katie Fincham presents at The CMA's Women in Content event for International Women's Day
Stickyeyes Earned Communications Director, Katie Fincham, joined The CMA panel on Women in Content to celebrate International Women's Day 2021. Alongside amazing speakers from Bloomberg and SevenC3 who produce Sainsbury’s magazine brand, Katie spoke about the power of connections and embracing change alongside eight other things she's learn in a decade in content marketing. Catch up on the event and read Katie's thoughts.
Rise of the Robots: How well can machines measure UX? Search Leeds 2019
Google claims that user experience is an important part of the search algorithm, but just how well can Google measure this? Can a search engine rely on machine learning, artificial intelligence and algorithms to determine what makes a good (and bad) user experience?